Startup strategy terms

Source: Jack Orr, “action is the only way this strategy becomes valuable”, Instagram Reel, posted 2026-06-08.

Terms to learn and explain properly.

[!note] Instagram did not expose the reel transcript to the available downloader during the July 2026 revision. The source is short, and this note therefore keeps its term-list structure instead of manufacturing explanations the reel may not contain.

TAM, SAM, SOM

Beachhead Market

Network Effects

Switching Costs

Competitive Advantage

Barriers to Entry

Market Timing

Category Creation

Vertical SaaS

Horizontal SaaS

Platform Models

Marketplaces

Aggregators

Red Ocean

Blue Ocean