Startup strategy terms

Source: Jack Orr, “action is the only way this strategy becomes valuable”, Instagram Reel, posted 2026-06-08.

Terms to learn and explain properly.

TAM, SAM, SOM

Beachhead Market

Network Effects

Switching Costs

Competitive Advantage

Barriers to Entry

Market Timing

Category Creation

Vertical SaaS

Horizontal SaaS

Platform Models

Marketplaces

Aggregators

Red Ocean

Blue Ocean