Quantitative HCI Study Design and Hypothesis Testing

notes.

Quantitative HCI Study Design and Hypothesis Testing

Quantitative HCI links theory, operationalization, and controlled comparison to estimate effects of interface interventions (George & Welsch, 2025).

Inference cycle

  1. theory and question,
  2. falsifiable hypothesis,
  3. design and sampling,
  4. measurement,
  5. analysis,
  6. interpretation and reporting.

Hypothesis quality

A usable hypothesis is understandable, conditional, falsifiable, and operationalizable.

Canonical test form:

H0:μ1=μ2,H1:μ1μ2.H_0: \mu_1 = \mu_2, \qquad H_1: \mu_1 \neq \mu_2.

Observational and experimental logic

  • observational designs estimate association under natural variation,
  • experimental designs estimate causal effects under manipulation and control.

Between-, within-, and mixed designs trade statistical power, confound exposure, and operational complexity.

Minimum specification for study planning

  • explicit independent/dependent variables,
  • measurable outcome metric,
  • assignment strategy,
  • randomization/counterbalancing policy,
  • analysis plan before data inspection.

This structure reduces post-hoc model drift and spurious claims.

George, C., & Welsch, R. (2025). Introduction to Human-Computer Interaction. Lecture 7: Quantitative Evaluation.

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references
  • George, Ceenu, Welsch, Robin (2025). Introduction to Human-Computer Interaction. Lecture 7: Quantitative Evaluation.george2025ag