Launch strategies

Source: Jun Yuh, “how i’ve repeatedly done 7-figure launches”, Instagram Reel, posted 2026-06-20.

The useful frame here is that a launch is not a single announcement. It is a sequence: attention before the pitch, concentrated explanation during launch week, and feedback after people have used or considered the thing.

Build in public

Publish four story posts and two reels per week for 30 to 60 days.

The point is to make the work visible before asking for anything. No pitch yet. The audience should understand the problem, the constraints, and the progress before the offer appears.

Launch week

Post daily stories and four reels that walk through the product or feature set.

One announcement post is too thin. The launch week needs repeated angles so people can understand what changed, who it is for, and why it matters.

Post-launch sequence

Use stories to ask people for feedback and thoughts in DMs.

Those messages become practical material: testimonials for proof, objections to answer, and direction for what to improve or build next.

Related: execution over ideas, marketing as context, social media virality and the first half second.